MEET CHRISTINA:
She’s A
Creative Force.
Christina is a true “Maverick” - a confident, resilient, and innovative leader who disrupts the status-quo, adapts quickly to change, and naturally influences others through her intuition, enthusiasm, and vision.
She is an open, flexible, and independent thinker who takes big risks and boldly navigates uncertainty and failure without ever losing enthusiasm for big audacious goals.
Christina’s lifelong intellectual pursuit of understanding “why people do what they do, want what they want, and feel what they feel,” was what lead to her becoming what she calls, “a self-made scholar of the human experience.”
Through her passion for research, Christina discovered that the greatest ideas come from the things that connect us to our most universal truths. That her true calling was to help others tell their story of WHY, turning reason into purpose.
What SHE does:
She’s A
Storyteller.
Christina’s entrepreneurial career began 20+ years ago when she launched her first small business as an event planner. Christina and her husband went on to launch multiple startups and small businesses following her first “big idea,” where she learned the entire soup-to-nuts process of business development and marketing.
After attending a strategic creative session at an NYC marketing agency, Christina discovered that her love for small business was rooted in her passion for ideation, which led to her career pivoting into creative services and marketing.
Christina went to work for several large-scale experience production agencies where she continued to develop her strategic leadership skills, collaborated with multi-disciplined teams, mined opportunities for business growth, and refined her creative capabilities.
Christina took a career pause to lean into family, cultivate her creative passions, and expand her technical skills following the birth of her twin daughters. Christina spent five years mastering the Adobe Suite - writing a book and publishing multiple blogs and articles - expanding her photo and video capabilities - and studying new and emerging technologies in HTML and social media.
During this same season, Christina worked as the Creative Director for The Scout Guide, offered freelance creative services to female-owned brands and businesses via Eclat Creative, and navigated through both covid and the loss of her mother as a mom of three.
After many twists and turns (and tears), Christina is thrilled to be returning to her creative career now that her son is graduating high school and her twins are settled into Kindergarten (which she considers her greatest accomplishment to date). Christina is actively seeking opportunities to utilize her past experiences, capabilities, and creative passions to tell powerful stories and curate magic on the daily.
HOW SHE DOES IT:
Capabilities
CREATIVE DIRECTION
STrategY + leadership
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Christina is a creative leader who pushes boundaries and motivates high-performing teams to take big ideas to the next level. She’s a hands-on innovator who conceives, creates, and delivers great work while leading ideation, disrupting the status quo, and driving the strategic roadmaps that bring brand stories to life.
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Balances the responsibilities of ideation, hands-on execution of creative projects, strategic business development, and team leadership.
Utilizes her prior startup experience to develop creative solutions to her clients greatest challenges with the business acumen to translate her ideas into economic assets within the context of her clients greater organizational goals and objectives.
Sets the creative bar high and executes work that delivers against those objectives while inspiring, leveraging, and leading cross-functional teams.
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CONTENT CREATION
STORYteLLING + COPYWRITING
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Christina is a master storyteller who helps brands and businesses intentionally strategize WHY they do what they do to craft meaningful narratives that enroll their target audiences with their greater passion and purpose. She pioneers the art, craft, and process of commercial storytelling to invest in who the customer wants to become and what they what to feel.
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Creates compelling copy for social, scripts, digital and print marketing, HTML, blogs, presentations, industry papers, podcasts, articles, email, SEO content, and captions.
Utilizes market research to examine trends, insights, and segments to develop key messages that reflect the brands personality, positioning, architecture, and role within the context of their larger goals and objectives.
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Adobe Creative Suite + Canva + HTML (Wordpress, Shopify, Squarespace, Wix) + Blogging + Text Message Marketing + Email (Klaviyo) + Google Analytics + AB Testing + Storyboarding/Script Writing
CREATIVE DESIGN
design + html
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Christina possesses the technical skills to produce a wide range of multimedia design services, including: web design, artwork, multimedia presentations, animation, motion graphics, visual effects, social ads, infographics, web, digital, and print design.
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Creates and implement unique, innovative concepts and design strategies across the full spectrum of the digital media environment, and integrated marketing campaigns like social, digital advertising, and CRM.
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Adobe Creative Suite + Canva + HTML (Wordpress, Shopify, Squarespace, Wix) + Blogging + Text Message Marketing + Email (Klaviyo) + Google Analytics + AB Testing
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HUNTSMAN SHAMPOO - WEB
CURATING MAGIC
PHOto + VIDEO + PODCAST
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Christina is a multi-hyphenate content creator who curates unforgettable visual content across all spectrums to tell stories that move people. She is a content machine who utilizes her expansive photo and video prowess to generate scalable, multi-form, multi-media assets that deliver impact and engagement.
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Master photographer and videographer with extensive experience planning, producing, curating, and editing omni-channel digital marketing assets to optimize customer acquisition.
Proficient with production, editing, color correction, sound mixing, motion graphics, captioning, podcasting, voice-over recording, and serving as an on-air host.
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Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom)
EQUIPMENT
DSLR Cannon Mark IV 5D + IMac Pro + Lenses, Lighting, Stands, Backdrops, & Studio Equipment + Rhode Sound + Ronin-SC Gimbal Stabilizer + Blogging Equipment text goes here
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COMMUNITY
SOCIAL MEDIA
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Christina has extensive experience developing social content strategies that drive maximum viewership, engagement, and brand growth. She understands what goes into making compelling and engaging social content and maintains a thorough knowledge of social trends, developments, and best practices in platforms and technology.
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Integrates strategy, technology, creativity and data analytics and metrics to build branded social solutions that drive brand growth.
Creates, curates, and posts content and visual assets for a 365-day content calendar, paid advertising, campaign executions, as well as community management and reporting for all platforms.
Understands natively how to natively capture and edit content within various social platforms to optimize performance.
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Facebook, TickTok, Instagram, YouTube, Twitter, Pinterest, & LinkedIn with a passion for short form video content (ex: TikTok & Instagram Reels)
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MEGHAN EDMONDS